A unique headline can make you stand out from the rest. Don't miss this opportunity to promote yourself and your specialty. Because LinkedIn automatically populates your headline with your current job title and current employer, many people don't realize it's customizable. This headline section is the most overlooked part of many LinkedIn profiles.
Think of it as a newspaper headline announcing you and your business.
Your LinkedIn headlineĪ LinkedIn headline is a 220-character description that appears right under your name on your LinkedIn profile. While simply having a LinkedIn profile is a good start, having one that stands out will set you apart from the competition. If you are not utilizing LinkedIn, now is the time to get started. It’s also where a potential client considering you will likely go to find out more about you. Unlike other social media sites, LinkedIn has become the networking platform of choice for professionals. One essential element to a strong digital presence is your LinkedIn profile. So ensuring your digital presence is strongly presented and communicates your value is crucial – our research shows almost half of all clients pass on an advisor based on what they find about them online. Your first exposure to potential clients is now going to be online.
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